10 SEO Tips For Online Marketers

10 SEO Tips For Online Marketers

SEO stands for Search Engine Optimization. It can be defined as the activity of optimizing web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results and more traffic.  There are many SEO advices on the Internet and it is hard for tell which one to be focused on. Here are some basics one for you to start:

  1. Build backlinks: Create links from other websites to your sites using keyword anchor text.  The backlinks from high PageRank sites are more valuable than those from low rank or no rank sites.  The backlinks should point to not only the index page but also  different pages on your site using different keyword anchor text.
  2. Title tag, description, and <h1> tag: Embed keyword in these places.
  3. Sitemap: You should have a sitemap for your website to help the search engine robots find pages easily.  There are many software to generate sitemap for free.  For example, xml-sitemaps.com generates free sitemap file for up to 500 pages.
  4. Keyword density: use one major keyword phrases per page or post and follow 3 – 5% keyword density rule.
  5. File name: use keyword in your file names (including image names), directory name and domain name if possible.
  6. Fresh content: Add new and useful content to your pages on a regular basis. It attracts search engines to visit your website frequently.

  7. www or non-www domains: make a decision to stick with one you like and use 301 redirect the other to it.  For example, if http://www.yourdomain.com is your preference, then http://domain.com should redirect to it. You don’t want to have half of the links to http://www.yourdomain.com and half to http://yourdomain.com.  Personally, I think http://www.yourdomain.com is more preferable.

  8. .edu and .gov backlinks: Links from .edu and .gov domains are given nice weight by the search engines. Run a search for possible non-profit .edu and .gov sites that are looking for sponsors. Occasionally you will find a very rare opportunity to buy .edu high PageRank backlinks.

  9. Social Bookmarking: It IS part of SEO. Make it easy for your visitors to social bookmark your website, creating important links that the search engines value. Always promote your sites on ping.fm, Digg, Yelp, del.icio.us, facebook, twitter etc.

  10. Javascript, Frame, Flash and AJAX: The search engine does not understand Javascript so do not use Javascript to display news feed.  Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.